No doubt that Google’s latest enhancement to Adsense and Adwords is neat. The latest update allows marketers to select specific websites within Google’s ad network–if you don’t know which sites are in the network, there is a tool that allows you to submit specific phrases and terms, and Google displays the sites that complement your […]

Excellent excerpt from last month’s CMO …for all of those law firms looking to hire marketing execs. Throw your brochures away. Peek in the dark closets of many professional-service firms and you’re likely to find cartons of unopened marketing brochures gathering dust. Why? They missed the mark. Too many brochures, websites and direct mail pieces […]