Refreshing article courtesy of NY Times reporter Joanne Kaufman…Here’s an excerpt, with tips that might bring a press release into the press: The original pitch landed in the inbox with a whiff of medical authenticity overlaid with a snicker-inducing headline: “Toxic Ties to ‘New Shower Curtain Smell’ Evident, According to Latest Laboratory Testing.” There was […]

Great summary of top strategies executed by big and small brands, courtesy of MarketingSherpa. The overriding theme:-> Rise of social mediaMost of this year’s candidates sent videos to YouTube, created Facebook pages or organized communities on MySpace — or all of the above. These sites are free to use and add seemingly unlimited viral potential […]

A full page ad promoting a Dow Jones service in today’s WSJ reinforces my table pounding that someone needs to proofread advertising copy before spending mid-six figures on placing ads into the real world. The entire text reads : “Make customers stick like glue.” The first ‘message’ that my eyeballs transmitted to my brain was […]