Excerpt from profiling small business entrepreneur’s winning approach to winning customers. Compelling for anyone that claims to have the holy grail directional GPS.. Hats off to reporter Mark Cohen! Q. Take us back. How did you save your company? A. I just started thinking more about the way I use the Internet. Most of the […]
Read More#Blogging With #Video, Hoping to Go #Viral : Media Training 101–How to Appear on The Small Screen
Posted by TheJayBerkman -
-
Blog & Tweets

Since this blogger has remained an outspoken advocate of using video to extend a message since, well, since soon after this blog launched 8 years ago, today’s very-nicely written piece courtesy of Kate Murphy, New York Times deserves a hat’s off. For marcom czars advising wing-tip clients (and entrepreneurs), here are the take-aways for those […]
Read MoreOld School Ad Execs Sweat as Data Geeks Displace Them
Posted by Handyman -
-
Blog & Tweets
With a sense of wry review to a reasonably interesting article in today’s WSJ (by Suzanne Vranica and Christopher Stewart–one that profiles the certainly-changing advertising industry landscape, and the diminished roles of wannabe Don Draper-types, below is one of several dozen comments posted to the WSJ online version of the article: Accusing the ad industry’s […]
Read More