Excuse us for back-patting, and maybe it didn’t take a rocket scientist to predict within hours of Sony’s PR spinners announcing Sony was pulling the The Interview from distribution that Sony would do a walk back before Christmas and announce the film would be immediately available via the Internet. But we were the rocket scientists […]
Read More pr firm, rocket scientist, seth rogen, Sony, The Interview, the jlc group
Social Media holds the key to bringing your hedge fund to the next level and into the 21st Century. The key to branding your hedge fund is appropriately using social media tools to promote your company. New data has been released that supports the use of social media by hedge funds. Below is some of […]
Read More branding your hedge fund, corporate marketing, financial services marketing, hedge funds, marketing communications, social media tools, the jlc group
For marcom gurus who also oversee digital ad buying to promote your corporate brand across the ethernet, there’s bad news for you courtesy of barking from the consortium of advertising firms that you likely pay lots of money to. As a side bar note, The JLC Group has long eschewed the notion of impression-based digital […]
Read More Advertising, Digital Advertising, jlc group, marcom, wsj
From: Seth Rogen, Film Actor, Writer & Director To: Amy Pascal, Sony Productions Warning: Please make sure that no hackers from North Korea or any place else can read this before opening below note: We should talk re: biggest leak yet re my film The Interview and news media nonsense promoting risk of terrorism attacks […]
Read More amy pascal, angela jolie, best pr stunt, borak, brand strategy, cyberterrorism, email hack, force majeure, hackers, Kim Jung-un, marcom, North Korea, parody film, pr advisory, PR crisis, Satcha Baron-Cohen, seth rogen, Sony Pictures, terrorism attack, the jlc group
#Bold is the new better buzzword, according to NYT’s Stuart Elliott in his Dec 5 column. We get it; after all re-purposing evocative phrases for brand awareness is a contact sport for Madison Avenue ad grunts..and Stuart’s pointing to illustrative examples below demonstrates that Madison Ave is often compared to blind mice chasing after the […]
Read More "bold", buzzwords, madison avenue buzzwords, madmen, marketing communications, newsjacking, stuart elliott, trending hashtag
From the “You Can’t Make This Sh*t Up” Department, Malaysia Airlines has once again found itself lost. This time its not because one of their planes disappeared, but because its brand marketing strategy has crashed head on into the Twittersphere thanks to someone at that airline tweeting a promotional message that reads: “Want to go […]
Read More corporate branding and marketing, malaysia airlines, social media marketing, the jlc group, twitter-based corporate marketing, what not to do
Social Media Marketing Trends: How To Monetize in 2015 The Top Reality TV Show in 2015 “Bots For Boobs” While no great surprise, a recent report found that marketers focused on B2C (business-to-consumer) brand awareness/marketing strategies have found LinkedIn to be much less significant when compared to Facebook or Twitter for their marketing efforts. For […]
Read More AI, Bots For Boobs, content marketing, facebook fake accounts, monetizing social media, social media, social shopping, twitter fake accountsWords to live by..If you think it’s expensive to hire a professional, wait until you hire an amateur.. Yes, every smarty pants overseeing corporate marcom budgets would like to believe that “since the cost of technology becomes cheaper, and as the cost of advertising becomes more efficient [thanks to the ad industry embracing the […]
Read More corporate branding professional, corporate marcom, madmen, value propositionEngaged to oversee design of new website and craft value proposition narrative on behalf of Rampart Asset Management, an alternative asset management firm owned and operated by financial industry executives who are also certified service-disabled veterans. Website: www.rampartasset.com
Read MoreEngaged to create industry conference presentation material, including keynote speech preparation, along with print and digital branding components for this global FX options market execution specialist. Engagement included guidance and implementation for corporate sales strategies including best practices for post-industry event follow-up. Client website: www.louiscapitalfx.com
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