Kudos to NYT John Grossman re today’s front page (business section) story profiling companies that have embraced risque words within corporate name. And, hats off to the disruptive entrepreneurs who have successfully pushed the envelope and proven that shock and awe within their brand promotion schemes can push them to the top of mindshare. Best […]
Read More advertising strategy, brand naming, corporate slogan, fat bastard wine, kickass cupcake, mindshare, nyt john grossman, small business branding, the jlc group
What will push-advertisers think of next? The latest strategy: inserting ads into your email calendar!” Courtesy of NY Times April 22 by Andrew Adam Newman “For a New Burt’s Bees Line, Check Your Calendar” “..WHILE it may seem that advertising is everywhere, one place marketers have not infiltrated is the popular calendar software on computers, […]
Read More ad strategies, baldwin&, burt's bees, marketers, push advertising, reccenter