Norb Vonnegut, author extraordinaire of Wall Street crime novels (no surprise given his last name is synonymous with literary largesse) and a fellow who is fluent in the world of financial services, contributed a compelling column for the Wall Street Journal this week in which he framed the relevance and import of social media within […]
Read More financial advisory social media, jlc group blog, linkedin, michael zeuner, newsjacking, norb vonnegut, scorpio partnership, social media financial services, thought-leadership, wall street crime novel, WE Family OfficesThe term GROWTH HACKING was first coined in 2010 by Sean Ellis, CEO and Founder of Qualaroo and GrowthHackers.com. It now became a marketing technique, often used by growth hackers to blend the creativity, analytics, and social metrics to bring in high sales and expand online marketing exposure.
Read More growth hacking, growth hacking examples, growth-hacking tactics, online advertisement, online marketing, online marketing tacticsStory-telling is one of the most effective way for brands to extend their value proposition, after all, the impact of story-telling is part and parcel to every culture since the beginning of time. Whether in metaphor, anecdotal, or short-form narrative, story-telling sells. Don’t just believe us, NYT’s Stuart Elliott visited this advertising industry topic in […]
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You’re a corporate titan, and your marketing execs are pushing you to be more proactive in your use of social media, but you still don’t get it..Well, as reported by Sue Shellenbarger in today’s WSJ Home & Digital column, the new trend in corporate mentoring is finding youngsters in corporate settings taking on a reverse […]
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Extract courtesy of WSJ CIO Journal May 27 “..The goal of crowdsourcing is to not only reduce costs—compared to turning to a traditional consulting firm, for instance—but also to connect quickly with specialists and scale resources up or down as workloads change…. ….Companies that need software developed in a short timeframe might go to technical […]
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Below extract courtesy of Stuart Elliot, New York Times THEY are not long, the days of wine and roses. Nor, as Madison Avenue knows, are the days of summer selling, which are vital to companies in areas like fast food, beverages and tourism that must gather their rosebuds — and revenue — while they may. […]
Read More brand burnishing, corporate marketing, dairy queen, L.T.O.s, limited-time offers, social media and branding, the jlc group, warren buffetDoes your “brilliant design choice” for your corporate logo actually resonate with your targeted audience? How about your corporate slogan? Does your website design deter conversions (i.e. do you know where and why your site visitors are dropping out before they make a purchase (or respond to your “call-to-action”)? I’ve lost count of the number […]
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The JLC Group is offering a spot (starting immediately!) for a smart, savvy and social media-friendly individual who aspires to be a modern day MadMan (or MadWoman) who is deadly proficient in the use of digital age marketing weapons. Our clients include highly-demanding and successful entrepreneurs and corporate executives operating within financial services, technology, insurance, […]
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The headline says it all. Feel free to retweet. Ok to hit “like”..Forward this link.. Westport Ct consulting firm JLC Group is offering its public relations services as a professional courtesy (aka free of charge) to corporate brands who wish to publicly demonstrate their protest of new laws that violate all presumed norms of human […]
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