Its “Game On Time” for Corporate Brand Messaging Baristas who specialize in Rapid Response & Deployment tactics as corporate brand PR crisis pros are finding hundreds of new job opportunities thanks to President-elect Trump pattern of bullying brands via twitter. Despite the President-elect’s transition team or Cabinet-level appointees offering any realistic plan or policy playbook […]
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Third-party credibility via objective news stories in recognized media outlets is really good. For those operating within the finance industry and wearing the hat of fintech financier, getting your brand mentioned in the industry’s most authoritative outlet is even better. When that story is profiled on the front cover of that magazine, well, its hard […]
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Twittersphere activity during US Vice-Presidential Debate Side-Bar- Kraft Foods Denies Rumor That Kool Aid Brand is Set to Endorse Trump Campaign Breaking News: (AdWeek) Senior marketing executives at Kraft Foods (NASDAQ:KRFT) are denying rumors that its iconic drink brand Kool Aid is set to endorse the Trump-Pence GOP Presidential run. A company spokesperson, who requested […]
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Wells Fargo PR firm Sard Verbinnen Should Be Fired For Advice Given to CEO Stumpf. Period. And Stumpf Needs to Quit. Duh. This blogger typically doesn’t call out peers within the industry, but gee whiz, and to paraphrase Donald Trump “What the Hell Were Those Idiots Thinking?!” with respect to Wells Fargo’s PR Firm ‘counsel’ […]
Read More cross-sell, cross-selling, Deutsche Bank, Donald Trump, financial industry marketers, House Financial Services Committee, John Stumpf, ManyPeopleAreSaying, NYSE:DB, NYSE:WFC, pr crisis management, Sard Verbinnen, Wells Fargo, What the hell were those idiots thinking
Sponsorship Strategy 101: Get a Celebrity to Endorse Your Brand. Web 3.0: Rent a Celeb to Plug You Across Social Media Well, that first tidbit of insight is a path long-traveled by brands seeking a boost and a way to connect with demographically-targeted audiences. And, in today’s digital media world, that notion has not only […]
Read More Anne Kadet, celebrity endorsement, celebrity plug, facebook, instagram, pinterest, rent-a-celeb to plug your brand, Thuzio, twitter
Brand marketers have long aspired to deliver their message to wherever consumers are. In the ‘Mad Men” era, manufacturers of auto-centric products would leverage specialty print publications such as Car & Driver to drive their message directly to car aficionados. Makers of fishing gear would tout their products in print mags such as American Angler […]
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(RaiseMoney.com) April 7, 2016 Hollywood digital PR and Marketing firms typically specialize in promoting film projects. But, when it comes to pitching (helping to tell a story about a story), it only makes sense that, aside from the assortment of digital PR firms and marketing agencies across the ethernet, at least one firm from the […]
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#DumpTrump Campaign Ceases Operations, Declares “Mission Accomplished” After Trump Shoots Himself In Foot and Professes Criminalizing Abortion. If Donald Trump’s written follow-up to comments he made today during a MSNBC town hall forum in which he advanced the notion of criminalizing abortion and unequivocally stated “there needs to be some form of punishment for this […]
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For those working in, around and/or with global banks, we all know about the negative stories that take away from a respective corporate brand image. Those of us who have spent more than 15 minutes within the financial services sector and who have miraculously not been subject to challenging questions posed by friends and family as […]
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“How to Destroy Brand Credibility In One Simple Mis-Step..” is a lead-in typically associated with a corporation that has stumbled when responding to an event that has triggered an outright PR crisis. However, as the debate between privacy protectionists and law enforcement over-reachers continues to rage over the topic of whether Apple Inc should be […]
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