Yesterday’s WSJ ran a great story i.e. buzz marketing and cited great stories that underscore the fact that ‘its all about the network’. Who’s your best sales representative? A satisfied customer that provides a reference. What’s the best medium to deliver a brand message? In-person communication. Duh. The best part is, this is also the least expensive way to connect. And, its effectiveness CAN be tracked–all it takes is a creative promotion or tracking mechanism that links the tag line to the bottom line.
Pithy marketing strategy observations and comments courtesy of JLC Group’s Jay Berkman