Jay Berkman is the fearless Chief Rainmaker and Entrepreneur-in-Residence at The JLC Group, as he oversees all client engagements. A seasoned financial industry veteran and a serial entrepreneur, Jay co-founded and served as Chief Operating Officer for boutique private placement advisory firm Prospectus.com, and he is a member of the Network Advisory Board for fintech merchant bank SenaHill Partners . Jay embraces challenges and helps JLC Group clients overcome adversity by leveraging his 25+ year track record for capitalizing on disruptive and game-changing technologies and for implementing marketing and sales strategies that help startups and well-established clients further embed their respective innovative products/services within targeted B2B and B2C markets. Jay's unique sense of corporate positioning best practices and creative corporate communication tactics embodies The JLC Group slogan, "We Connect the Tag Line to the Bottom Line."
Often mistaken for being a "Strategic Marketing Maestro," Jay began his career as a derivatives trader and was a member of (3) major financial exchanges; roles that required constant filtering of information and profit-focused, thoughtful-decision making. After twenty years serving in senior financial industry roles, including brand positioning roles for the online brokerage industry's most notable player and one of the top 10 banks in the world, Jay pivoted to the world of business leadership and by extension, startup advisory, brand marketing and strategic positioning. Jay has since served as a public company CEO, and has founded and sold several startup companies. He is now a trusted consigliere to a discrete universe of CEOs across the financial services and fintech landscapes, as well as thought leaders across medtech, blocktech, consumer products, and professional services industries.
Because Jay has traversed a universe of corporate enterprises and fast-growth start-up cubicles, his experience and knowledge base provides The JLC Group client/partners with a unique combination of seasoned and sage business insight, due-diligence skills, door-opening prowess and deal-closing talents. Jay's stand-out, "madmen-style" brand positioning toolkit has been embraced by CMOs of major corporations and a broad spectrum of market-disrupting startup enterprises. During the past 25 years, Jay has "spent more than 15 minutes" providing consultative guidance to a broad range of senior executives overseeing companies within the financial services ecosystem, consumer products sector, new and digital media, technology, and theme-entertainment silos.
No "shrinking violet", Jay is a recognized thought-leader who is relied upon by top-gun CEOs and startup entrepreneurs across multiple industries. A widely-regarded pundit, Jay is also a contributor to major publications, author of numerous research studies and white papers, and he is widely-followed across multiple social media outlets, including MarComm201, CFORaiseMoney and MarketsMuse