Corporate Sizzle Reel Chapter 23-A Tasty Illustration
We’ve been advocating the use of corporate sizzle reels for much more than 15 minutes; in fact, we’ve been pounding the tables for near on 15 years (check our blog posts!) with the message that framing your value proposition through a well-scripted short video is a strategy that can truly ‘move-the-needle’ insofar as brand awareness, client conversion and thought-leadership. Whether you are a consumer product company, a technology enterprise, a professional services firm (law firm, accountant, business consultant, etc.), a fund management concern (private equity firm, hedge fund or venture capital platform), or a non-profit, expressing how, why, where and ‘who’ within the framework of a crisp corporate video is no longer “a good idea”, it is compulsory given the critical role(s) digital media and social media play within the world of corporate and brand communication.
If you don’t have a fresh and contemporary website with a blog module installed that is further complemented by a corporate FaceBook page, a Twitter account and a company LinkedIn page, you most likely won’t ‘get the joke’ as to the import of leveraging bespoke video tools. Yes, creating a compelling video requires skills that you might not have, but the resources to produce a video pitch deck are widely-available and the ‘cost’ to produce a solid corporate video reel that can be shared/published to online platforms is generally less than the cost to build a website. There is no shortage of skilled videographers who specialize in corporate sizzle reels; locating one near you is usually easy via google search, and most will provide a portfolio of examples of their work to demonstrate their capabilities. If you are in the NYC area or Los Angeles area, the JLC Group is happy to recommend vendors we’ve worked with in the course of two dozen different projects in which the deployment of a corporate sizzle reel has “rocked the casbah.”
With that, below is an illustrative example of a sizzle reel inspired by the guidance of JLC Group on behalf of Cottage Cast LLC, the boutique, California-based venture capital firm that specializes in start-up and fast growing artisan food companies.