Let’s face it: marcomm is always about selling, and we’re always enamored by high-tech apps that stand out..this one inspired us when we first saw Minority Report..now its not just a film fantasy..
Digital billboards that display different ads depending on who is looking at them were once only found in Minority Report. But a recently launched startup aims to make targeted billboard advertising as ubiquitous as targeted online advertising.
Immersive Labs introduced its smart billboard technology atTechStars‘ Demo Day in New York on Thursday. The software combines video analytics with environmental factors and Twitter and Foursquare information to decide what the best ad to display at that moment is.
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