You’ve heard about this idea: using food-vending trucks to burnish brands. Its an OOH strategy that’s been written about and employed for months.
The fact that the NYT wrote a piece last week is only because a Forbes blogger wrote about it the week before, and that posting was preceded by a dozen other media observations over the past year.
That said, you know its a really great idea when Trojan takes over a bunch of independent trucks hawking fresh oysters and clams on the half shell!
No, it hasn’t happened yet. Here’s a Shout Out to Bruce Fleming at Church & Dwight: We’d be happy to execute that strategy on your behalf! Oh Boy!–we can think of plenty of easy-to-swallow brain teasing tag lines for that campaign!