As 2010 comes to a close, this is the time for prognosticators and pundits to offer their predictions i.e. what’s going to be hot in 2011.
Striking to us that the thought leadership gurus are all in agreement on at least one ‘game changer”: video applications for businesses. We’ve been shouting about this for the past two years; only proving that we’re prescient, even if the technology isn’t quite ready for prime time. But, it is now.
According to a study by Verizon: Video will be among the most engaging business applications to take advantage of higher-capacity wireless networks for face-to face and face-to-machine.
In its Top 10 Strategic Technologies for 2011 report, Gartner says: Video is not a new media form, but its use as a standard media type used in non-media companies is expanding rapidly. Technology trends in digital photography, consumer electronics, the web, social software, unified communications, digital and Internet-based television and mobile computing are all reaching critical tipping points that bring video into the mainstream. Over the next three years Gartner believes that video will become a commonplace content type and interaction model for most users, and by 2013, more than 25 percent of the content that workers see in a day will be dominated by pictures, video or audio.
Obviously, the gray-beards that first pooh-poohed social networking as merely a “gimmick for college kids” have been scrambling throughout 2010 to secure a seat at the client’s table, so its obvious that social media applications for business enterprise use will remain in the pole position for 2011.
For those gray beards that haven’t lost their jobs this year, my prediction is that you’d better bone up on social network apps and video apps, or buy yourself a box of dinosaur crackers.