Jay Berkman is the fearless Chief Rainmaker and Entrepreneur-in-Residence at The JLC Group, as he oversees a deep bench of accomplished rainmakers as well as all client engagements. A seasoned financial industry veteran and a serial entrepreneur, Jay also serves as Chief Operating Officer for boutique private placement advisory firm Prospectus.com, and he is a member of the Network Advisory Board for fintech merchant bank SenaHill Partners . Jay embraces challenges and helps JLC Group clients overcome adversity by leveraging his 25+ year track record for capitalizing on disruptive and game-changing technologies and for implementing marketing and sales strategies that help startups and well-established clients further embed their respective innovative products/services within targeted B2B and B2C markets. Jay’s unique sense of corporate positioning best practices and corporate communication tactics embodies The JLC Group slogan, “We Connect the Tag Line to the Bottom Line.”
Often mistaken for being a “Strategic Marketing Maestro,” Jay began his career as a derivatives trader and was a trading floor member of (3) major financial exchanges; roles that required constant curating of news information and streams of market data while making dozens of calculated, risk-reward oriented decisions every day. After two decades serving in senior financial industry roles, including one in which Jay reported directly to the executive committee of one of the world’s biggest banks, he migrated to the world of business leadership, and by extension, provided startup advisory, brand marketing and strategic corporate positioning services.
Jay has served as CEO for a publicly-listed theme entertainment company, as a senior officer of a global bank and he has founded and sold several startup companies within the “fintech,” “insuretech” and consumer products sectors. In addition having a broad network of professional relationships, Jay is a trusted Consigliere to a discrete universe of CEOs whose companies operate within financial service silos, across innovative technology landscapes, as well as to thought leaders who are advancing entrepreneurial initiatives within the framework of “martech,” “medtech,” “blocktech,” location-based entertainment, consumer products, and professional service industries.
Because Jay has traversed a universe of corporate portals and fast-growth start-up cubicles, his experience and knowledge base provides The JLC Group client/partners with a unique combination of seasoned business experience and sage insight, due-diligence disciplines, door-opening to influencers prowess and deal-closing talents. Jay’s stand-out, “madmen-style” brand positioning toolkit has been embraced by CMOs of major corporations and a broad spectrum of market-disrupting startup enterprises. During the past 25 years, Jay has “spent more than 15 minutes” providing consultative guidance to a broad range of senior executives overseeing companies within the financial services ecosystem, consumer products sector, new and digital media, technology, and theme-entertainment silos.
No “shrinking violet”, Jay is a recognized thought-leader who is relied upon by top-gun CEOs and startup entrepreneurs across multiple industries. A widely-regarded pundit, Jay is also a contributor to major publications, author of numerous research studies and white papers, and he is widely-followed across multiple social media outlets, including MarComm201, CFORaiseMoney and MarketsMuse