Marketing Sherpa’s latest edition included a great article re: e-newsletters, including a customer-centric tactic that is too often overlooked: using surveys to elicit feedback..
Tip #3. Consider conducting surveys. We do about 10 per year involving various Sherpa reader groups (not everyone sees all of them) and then feed the results right back to the audience as articles.
What does this accomplish?
1. Demonstrates your interest in what your customer’s interests really are
2. Provides a vehicle that makes it easy for your customers to provide their feedback
3. Gives you two different strategies to stay in front of customers. The #2 punch is delivering them the results of the survey…now they’ll feel as if their feedback has actually been taken into consideration
Couple above with a prize for completing the survey (a coupon, a free something, whatever)…and now you are on the path to a consistent strategy that adds significant good will..and additional business