Hollywood digital PR and Marketing firms typically specialize in promoting film projects. But, when it comes to pitching (helping to tell a story about a story), it only makes sense that, aside from the assortment of digital PR firms and marketing agencies across the ethernet, at least one firm from the film industry capital of the world would jump on the equity crowdfund bandwagon.
However, when it comes to staying within the regulatory goal posts for promoting equity crowdfund deals, the digital marketing agency involved needs to be up to speed on SEC rules and regs. For anyone who has seen a private placement proposal to finance a film deal, you know that its rare to find compliant-friendly talent in lala land, given that film financing pitches are crafted with more creativity than the underlying film project’s script might be. The good news is that there is one such evolving digital marketing agency in Santa Monica that appears to understand Wall Street guidelines. Their story is arguably the underlying back story of how Elio Motors $17mil equity crowdfunding campaign was successfully completed.
When Elio Motors sought to become one of the first companies to launch an equity crowdfunding campaign last year, it knew it needed a marketing team with experience targeting a community of investors willing to crowdfund a mini-IPO. The only problem was that community didn’t exist yet.
Elio Motors began advertising its shares on June 17 last year, the first day it was allowed to under Regulation A+, a piece of the JOBS Act that allows startup companies to accept investment from non-accredited investors as well as accredited investors when raising up to $50 million. To market those shares, it turned to a company with crowdfunding experience of a different sort. CrowdfundX had marketed more than 80 rewards-based campaigns for crowdfunding sites like Kickstarter and Indiegogo, working with companies whose crowdfunding campaigns ranked in the top 1 percent to 5 percent, raising funds in the six figures. The results of the collaboration have been widely reported. Elio Motors raised $17 million from 6,500 investors.
How it got there is a story that involves modern, digital marketing techniques and gut instincts honed from promoting campaigns in other industries. Darren Marble, CrowdfundX CEO, had previously done marketing work for the film industry before migrating to the crowdfunding space. As such, he was familiar with designing a campaign and creating a video that communicates a story.
And now, CrowdfundX services include campaign strategy, branding, video production, graphic design, web development, social media, influencer engagement, public relations and marketing.The team is part of the burgeoning community at co-working complex WeWork, CrowdfundX is headquartered in Santa Monica, California.
“The issuer’s story needs to be told in a way that elicits a strong response on the target audience. The story needs to transcend the product or service. It needs to communicate themes of ownership, empowerment, participation,” said Marble, adding that the production of a video telling the story is a key sales tool.
For the full story courtesy of the curators at crowdfund industry search directory RaiseMoney.com, please click here